file 01/06 · brief
home / projects / toycar-showroom
// case study · e-commerce

A store built
for collectors.

An end-to-end e-commerce platform for Appetite Studio: catalog, checkout, and a personalised garage every collector keeps coming back to.

client · appetite studiorole · full-stack + infrasince · apr 2025
live in production ↗
ToyCar Showroom storefront · live screenshot
the story
// 01 · the challenge

Selling to people
who collect.

Appetite Studio wanted more than a shop. Collectors don't just buy toy cars, they keep them, arrange them, show them off, and the store had to honour that.

So the brief became two builds in one: a polished storefront with catalog and checkout, and a personal garage feature no template ships with.

// 02 · what we built

A shop upstairs,
a garage below.

A storefront that stays out of the way
Catalog, search and product pages tuned for browsing shelves of models: the cars are the heroes, the chrome is quiet.
Checkout without friction
Cart to payment in as few taps as possible, with orders tracked end to end on the backend.
The personal garage
Every buyer gets a glass-cabinet garage to curate and display their collection: the reason to sign in when you're not even shopping.
Full-stack, one team
Cloud setup, backend and UI delivered together: no seams between the parts, no waiting between teams.
// 03 · the stack

Boring where it should be.

Proven parts, assembled carefully. Novelty goes into the product, not the plumbing.

frontend
Next.js
backend
Node + Express
data
PostgreSQL
hosting
Render
frontend + backend buildcloud infrastructure
// 04 · in production

Open for business.

1 buildstorefront, checkout and garage delivered full-stack · infra to UI, one team.
yoursevery collector gets a personalised garage: the differentiator that keeps them signing in.
liveselling at toycarshowroom.com right now, product catalog to checkout.

Testimonial from the ToyCarShowroom team is on its way.

ameen · co-founder, toycarshowroom